Saving - Free Up2U Gum at HyVee! Walmart $.28!

Another nice deal at HyVee.  While picking up some of the $.55/1 Chunky Microwave Soup Bowls at HyVee, I noticed the Up2U Gum marked at $.99 at checkout.  It appears this is a sale price, because there is a special white price tag over the shelf price, but I cannot locate where this is indicated in the ad???  Can anyone help with this?  Hoping the rest of you will find this great deal!

Purchase Up2U Gum $.99
Use $1/1 1/1 SS
= Free
*Note that not all HyVees will accept a coupon that has a greater value than the purchase price of the product, based on their coupon policy.

The same gum is priced at $1.28 at Walmart, so $.28 after coupon.