I found an even better deal and will save almost another $7 off the already hot deal!
Target has these on a Temporary Price Cut online for $37. Although they are out online, I found them in stock at my local store.
After talking with them, they will honor this online price.
UPDATE: In store, when you purchase the starter pack, you receive a free character! Even at the online matched price!
And....pay with your Red Card and save another 5%. So in the end, should pay about $35.15 before tax for the starter kit and an extra character! Woot!